The Landing Page
Crafting a landing page for my books seemed like a good move to amp up sales. However, getting it just right has been trickier than expected. Why? Because relying solely on Amazon.com has left me feeling a bit out of sync with my audience.
Because relying solely on Amazon.com has left me feeling a bit out of sync with my audience.Amazon is huge, no doubt, but it lacks that personal touch I'm aiming for. That's where the landing page comes into play. It's supposed to be the link between me and my readers. But nailing down the layout? That's proven to be quite the challenge.
Sure, it needs to look good, but I'm not aiming for just a flashy showcase. Amazon is the go-to for selling, but when it comes to building a connection, it falls short. So, as I navigate through design choices, I'm keeping it real. This page needs to be more than a storefront; it should kick off a conversation.
Amazon feels like this massive store, and I want my landing page to have the vibe of a cozy bookstore—a place where readers can get to know me and my books. Every design decision is a struggle. Do I stick with simplicity and class, or do I go for bold and vibrant?
The concern about losing touch with readers is genuine.The concern about losing touch with readers is genuine. Amazon might be convenient, but it lacks that personal touch. A landing page, in my view, should be an extension of my author identity. It's not just about selling books; it's about connecting. I'm striving to make it a space where readers feel welcomed, where they can dive into the stories, and maybe even catch a behind-the-scenes look at my writing process.
In the grand scheme, this landing page isn't just about selling books; it's about establishing a connection through words and design. So, as I grapple with layout decisions, my aim is to create a space where readers aren't just making a purchase; they're stepping into the world I've crafted and becoming part of the journey.